Previously, Bill was a research lab director at Hewlett Packard for fifteen years, where he pioneered new technologies in mobile and pervasive computing. On leaving HP, he co-founded a specialist innovation consultancy creating new digital products for international clients and launching two start-ups.
Since then he has undertaken a wide range of technology strategy, research and innovation consulting for international clients in both the public and commercial sectors.
Bill is an expert in futures techniques. He has edited a collection of the latest scenario-based methods from the work of the Oxford Futures Forum – Scenarios for Success. He is one of the originators of the Three Horizons approach to futures.
Bill is a Visiting Professor at the Digital Cultures Research Centre at the University of the West of England, where he researches ways to understand value and cultural innovation. He is the author of Three Horizons: the patterning of hope and Economies of Life: patterns of health and wealth.